Brand24 vs Awario

Brand24 vs Awario – Features Comparison

As a modern day brand, creating a great user experience is essential to your business – but how do you know if it’s working?  In days of old, brands would only ever be able to reach a small number of customers through surveys and canvassing but, in 2019, things are a little different.  In the digital age, sentiment analysis allows brands to quickly and easily see how customers feel about them in order to improve the user experience. This, essentially, works by snooping on people via the internet to see what they’re saying – and then sorting those thoughts into ‘positive’, ‘neutral’ and ‘negative’.  As sentiment analysis becomes an integral part of today’s brand, there are more and more tools available. The following guide will take you through what’s great and not so great about two of the most popular sentiment analysis tools available right now.  

Brand 24

Poland based Brand 24 burst onto the sentiment scene in 2011 and, within a short few years, became a major player with over 70 employees.  Specialists in media monitoring, Brand 24 has over 2400 customers including Ikea, Vichy and global giant, Uber. Let’s take a look at what Brand 24 has to offer. 

Features

Brand 24 has a number of really useful features, including: 

Mentions Feed

Brand 24 offers an organised stream of mentions for your company or brand designed for easy, at-a-glance viewing. 

Brand24 Dashboard

Discussion volume charts

This feature offers an intuitive representation of changes in discussions, allowing users to monitor fluctuations in sentiment.

Mention Analytics

The most important part of any sentiment analysis tool, this feature provides easy to read analytics of all mentions detected. 

Brand24 - Mention Analytics

Influence scoring

This feature uses authority indexing to calculate results per participant.

Brand24 sentiment analysis

Sentiment analysis

The main feature, sentiment analysis lets users know the sentiment behind what’s being said online in easy to read graphics. 

Brand24 Sentiment analysis

Smart alerts

Users can stay up to date with significant changes either in-app or by email notification.

Data exporting

Brand 24’s results can be exported via PDF or Excel with handy infographics.

Brand24 infographic
Brand24 Infographic report

Filtering

Users can choose a number of filters in order to receive just the most important information for them. 

Useability

One of the great things about Brand 24 is that it’s really easy to set up and use – even for those with almost zero technical skills.  The straightforward, common sense dashboard allows for easy navigation and efficient viewing of results in different formats. 

Accuracy & reliability

Perhaps because it focuses on a handful of major platforms rather than trying to cover them all, Brand 24’s results are extremely relevant and accurate.  When tested over time, this tool’s reliability proved to be second to none. 

Pricing

Personal Plus at $49 per month

Within this pack, users receive:

  • Five keywords
  • Five different users
  • 50K mentions every month
  • Data analysis
  • Updates at least every 12 hours
  • Mobile app option
  • Sentiment analysis
  • Slack integration

Professional Premium at $99 per month

Within this pack, users receive: 

  • 10 keywords
  • 10 different users
  • 400K mentions every month
  • Hourly updates
  • Sentiment analysis
  • Data analysis
  • Slack integration
  • Mobile app option
  • PDF reporting
  • Social Media Reach
  • Extending limits
  • Live support
  • Opinion leaders
  • Networking Groups
  • Excel file export

Professional Max at $399 per month

Within this pack, users receive: 

  • 25 keywords
  • 99 different users
  • 1 million mentions every month
  • Real-time Updates
  • Sentiment analysis
  • Data analysis
  • Slack integration
  • Mobile app option
  • Interactions tools
  • PDF reporting
  • Social Media Reach
  • Extending limits
  • Networking Groups
  • Live Support
  • Excel file export
  • Opinion leaders
  • Consultant

Brand 24 is also available as a free, no obligation, 14 day trial with no need to enter debit or credit card details.  

Customer support

Brand 24 offers customer support by email and telephone ad is super-responsive at dealing with queries.  Support staff are friendly and extremely knowledgeable and enthusiastic allowing you to quickly resolve your query and be on your way.  

Awario

A relative newcomer, Awario was launched in 2015 in Belarus and, was originally created as a software firm for data driven business insights.  Since that time, Awario has become better known for its sentiment analysis tool. We’ll take a look at the details. 

Awario Dashboard

Features

Awario’s website boasts a whole host of impressive sounding features which are as follows: 

Non-stop monitoring

Awario’s non-stop monitoring feature promises instant pick up mentions of your company or brand. 

Powerful analytics

The powerful analytics allow users to quickly analyse results, progress and competition. 

Wide range of languages

Awario claims availability in every language around the world. 

Social selling

The social selling feature collates posts which are specifically looking for recommendations, allowing users to contact the posters directly.  

New discussions sent to your inbox

Users can choose to have results and discussions sent directly by email. 

Boolean search

This feature allows for flexible search queries by using manual logic operations. 

Awario Boolean search
Awario Boolean search

Important conversations first

Users can choose to prioritise particular kinds of discussions and threads. 

White label reporting

Awario allows for presentation-ready reporting at the click of a button. 

Awario White label reporting
Awario white label reporting

Useability

Awario’s setup process can be a little complex if you’re not technically minded – you may need to get in touch with support to help you along.  Once you’re up and running, however, Awario is easy to use and navigation is straightforward. 

Accuracy & reliability

Although Awario covers a wide range of platforms, it’s accuracy can be a little hit and miss with some results more relevant than others.  Although results are presented clearly, Awario very much struggles with nuance of language which can often skew its results. 

Pricing

Awario is available in three options, each with two price packages – all are billed annually and need to be paid up front. 

Starter at. $29 per month or $24 per month 

Within this pack, users receive: 

  • One project
  • Three mention alerts
  • One lead alert
  • 30K new mentions every month
  • 5K stored mentions per mention alert
  • Boolean search

Pro at $89 per month or $74 per month

Within this pack, users receive

  • Three projects
  • 15 mention alerts
  • Three lead alerts
  • 150K new mentions per month
  • 15K stored mentions per alert
  • Boolean search
  • Shareable reports, and
  • Data export

Enterprise at $299 per month or $249 per month

Within this pack, users receive

  • 10 projects
  • 50 mention alerts
  • 10 lead alerts
  • 500K new mentions every month
  • 50K stored mentions per mention alert
  • Boolean search
  • Shareable reporting
  • Data exporting
  • Account manager
  • White label reporting

Customer support

Awario offers live support and support by email as well as training.  Support is also available by telephone and staff are friendly and knowledgeable which means that issues are normally resolved quickly and efficiently.  Although Awario’s support is effective, you’ll find yourself waiting quite some time for a response if you choose the email option.  

The verdict

Both Awario and Brand 24 offer valuable insights at affordable prices – but we know that’s not what you want to hear so, we’ll break it down as follows: 

Features

On the surface, Awario contains more features than Brand 24, however, delving deeper, a lot of the items which Awario lists as features – such as folders to organise your workspace are just standard and not really a feature as such.  On the whole, the two are even stevens when it comes to available features in all the right places. 

Useability

Although both tools are relatively easy to use once you’re up and running, Awario lets itself down slightly with its unnecessarily complicated set up process, compared to the easy peasy process of Brand 24.  For this reason, we’re crowning Brand 24 king for useability. 

Accuracy & reliability

This is the area in which we see the biggest gap between the two brands.  Whereas Brand 24 excels in terms of accuracy and reliability, Awario’s results can be a little more hit and miss.  This is possibly due to the fact that Awario covers more platforms and is, in effect, maybe spreading itself a little too thin.    

Pricing

Although there’s not much in it, Awario is the cheaper of the two options – however, this is offset by the fact that Brand 24 offers monthly payments whereas, with Awario, you need to pay for the whole year up front. 

Customer service

Again, this one is almost a photo-finish in terms of friendly and effective customer support.  Both offer different options and are responsive and proactive when it comes to resolving customer queries. 

Conclusion

You can’t go far wrong with either of these brands, however, purely in terms of accuracy and reliability, our advice would be to pay a little extra for Brand 24’s superior results.

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