Digital Marketing Course
Digital Marketing Training Course (1 Day Intensive)
Leamington Spa
Sigma’s Digital Marketing Training Course. Our Team at Sigma Digital have years of experience working closely with clients in a wide range of industries and we have learned that there are key digital marketing principals that can be applied to all, allowing your business to thrive online.
Due to popular demand, Sigma has now introduced our 1 day Digital Marketing Training Course hosted by our in-house marketing experts.
Courses are limited to 25 attendees so that we are able to answer industry-specific requests. Tea, coffee, and soft drinks are included throughout the day as well as lunch.
Course Programme
Introduction: The Digital Marketing Industry Today
Where are we now? How did we get here? What’s changing?
Current trends, challenges, and opportunities
Digital Marketing Planning – a strategic approach
Search Engine Marketing (SEO)
How search engines work
Keyword research analysis and tools
SEO: Link building techniques and how they help your rankings
Content Marketing
Who are we writing for? Search Engines vs Audience
Types of effective content
The key principles of effective content
Content Writing for SEO
On site and off site optimisation
Improving landing page conversion rates
How and where to share your content
Social Media Marketing
The ‘Big Five’: Facebook, Twitter, LinkedIn, YouTube & Google+
How Instagram and Pinterest fit into the social media strategy
Social listening and sentiment analysis
Getting hands-on: Organising Social Media: internal structures/ responsibilities, workflows
A strategic approach to social media
Email Marketing
An overview of the email marketing today; what is it best for?
The role of ESPs (email service providers)
Segmenting your database: eCRM
Increasing your open and click-through rates
Email design & development do’s and dont’s
Mobile: the savior of email marketing?
Usability and UX
Copy and Design: creating information architecture that delivers
Desktop and mobile: delivering the best user experience
Basic Skills in WordPress
The importance of User Testing
Web Analytics and Metrics
Launching your website and Compare (Benchmarking)
On-site analytics : the main platforms (Google Analytics + MOZ Pro)
The Google analytics dashboard
Conversion funnels and conversion rate optimisation (CRO)
What to test and how to test
Pay-Per-Click Advertising
Programmatic advertising: the future of online/mobile display?
Google AdWords and Facebook Paid Ads
Pay-Per-Click advertising: the essentials
Optimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
Benefits
Following this training course you will have a better understanding of:
Essential digital marketing jargon, the key channels, and the underlying principles
How to put together a digital marketing strategy
How to set KPIs for your online marketing activity
Integrated Search Marketing strategies
Social Media marketing in a business context
How to effectively plan your email marketing campaigns
Online display advertising networks and banner formats
Mobile apps, mobile web and location-based services
Analytics: what to measure and how to manage
All attendees receive an attendance certificate, a copy of all course material on USB and six weeks post course support.
Audience
This entry-level course attracts attendees looking to develop their understanding of the digital marketing industry, including practical and theoretical techniques that will work for your clients. There are no curse prerequisites as we start with the basics and build up your knowledge of digital marketing. The Course is fast paced and designed to give attendees all the tools they need to get started in their digital career.
Trainer
This training course will be led by Sigma Digital Founder Stefan Wesley. Stefan is a strategic digital marketing trainer, consultant and blogger. He is also a Digital marketing consultant to a number of Chambers of commerce across the globe such as GCC Business Council and Dubai Venture Capital Committee.
Stefan has worked with an impressive array of brands and agencies and regularly delivers workshops and keynote presentations both in the UK and the Middle East.