In the world of business and digital marketing, the phrase ‘online reputation management’ or ORM seems to be cropping up more and more. It seems as though, as digital marketing overtakes traditional branding methods, this trick of controlling your brand image is becoming increasingly popular. But, what actually is it, and why is it so important? Well, Sigma Digital has got all these questions covered for you! We’ve put together everything you need to know right here, and you may be interested to hear that’s it’s not just businesses who should be listening up; pretty much everyone can benefit from a bit of online reputation management.
Online Reputation Management: What is it?
In all honesty, we could go on for days explaining the ins and outs of online reputation management (ORM), but we don’t want to bore you so we’ll keep things short! Basically, it’s all about taking control of your online presence and managing the public perception of your company, or, well… you. An online reputation manager can track down anything that throws a negative light on your brand and monitor feedback, reviews, comments (pretty much everything written or posted about you online) and combat any not so favourable content. By creating an online reputation management strategy and having a top online reputation manager by your side, you can create the virtual image of yourself exactly as you’d like to be seen. Simple, really!
“So, why should you or your brand be implementing online reputation management?”Mr. WordPress
One of the main reasons companies are using online reputation management (ORM) is for potential customers, employees and pretty much anyone who could become involved with your brand. By managing the results on search engines and using specific strategies to push positive content to the top of the search results, companies can hide anything that puts their brand in a negative light. After all, how many of us really go past the first search results page? So, if bad reviews and feedback are all on the fourth page, not many people are going to see it. This is a great way to prevent customers from running to your competitors after reading anything negative about you. It can also help you to build trust with potential and existing customers by learning how to respond to criticism and generally just looking like the perfect company. We think that’s pretty vital in a day and age where consumers have so much choice.
It’s not only brands that should be thinking seriously about online reputation management; if you’re online, it should probably be something you look into, too! Everyone hears of employers doing online searches of potential employees before job offers, but does anyone really do anything to make themselves look better? Put one foot wrong, and you could miss out on the job of your dreams. However, use online reputation management (ORM) and your shining online profile could very well be the final factor that secures you the position! Here at Sigma Digital, we think that if you’d be embarrassed to show your grandparents what comes up when you search your name, you probably need an online reputation manager.