With the rise of technology thrusting the world of businesses online, it’s never been more important to have a noticeable online presence. From clothes shops to estate agents, every business should be working to get themselves a good spot on the World Wide Web. This is where digital marketing comes into play. So what exactly is digital marketing and how can it be of use to you?
If you’re completely new to the idea of digital marketing, we’ll start you off with the basics. Digital marketing is, in the simplest of terms, the method of attracting more traffic to a company’s website and online platforms. It also focuses on how best to turn that traffic into paying customers and to keep them coming back for more. You can see why it’s pretty essential!
How it’s Done
Digital marketing comprises of a variety of techniques that all work hand in hand to deliver your business the results you want. Here are the methods involved:
SEO – Search Engine Optimisation
SEO is used to push your site page up in the search ranks by using keywords and content. People don’t often spend hours trawling through the pages of results given by search engine, and will click on the top hits instead. This is why it’s important you get as far to the top as you can.
This is basically the management of all your online content, including product information, social media posts and blog posts. Making your content reader friendly and targeted is vital to converting browsers into customers.
Emailing is a brilliant marketing tool when used right (but can be disastrous when used wrong!). Email marketing can be used to update customers on company news, encourage them to come back for more and build up a friendly brand identity.
PPC – Pay Per Click
PPC is essentially the fast-track of SEO. You pay search engines to ensure your business comes up at the top of the hits list (though it will be shown as an ad).
Social Media Marketing
A great way to work on branding and reach a (very) wide audience is through social media. By posting the right content and managing your social media effectively, this can be a brilliant tool for businesses.
Creating a website that looks professional, is easy to use and tells your browsers exactly what they need to know about your business is vital to your online success. An outdated website is sometimes worse than no website at all, so this is a very important part of digital marketing.
How your Business will Benefit
If you’re a company who isn’t implementing digital marketing, it’s likely you’re going to fall behind competitors who are. How will you get to the top of the search results without SEO? Will your content be a complete flop and your social media more irritating than enticing? It’s not really worth risking it in our opinion. Digital marketing will also allow you to reach a huge audience that you may not have tapped into before, and is completely global. It’s often more cost effective than traditional advertising methods and will help your brand move into the modern era of marketing. It really is an essential part of any 21st century brand.
Digital Marketing Agency
Digital marketing agencies are a great way to help you organise and implement a strategy that will work for your business. At Sigma Digital, we treat every brand completely uniquely, with no two strategies being the same. We’ll help you with everything from re-designing your website to providing you with top quality content for your blog. When you hire a trusted digital marketing agency, you can rest assured that the job will be done right.